Don't Launch a Campaign Against a Bad Account List
A target account list can look clean in a spreadsheet and still contain companies that are difficult or impossible to reach.
Check your list before activation to find inactive websites, redirects, parked domains, invalid domains, email readiness issues, and other problems that could waste campaign spend and sales effort.
Target Account List Grader FAQs
What is a target account list?
A target account list is a set of companies you want to reach through sales or marketing. It typically reflects your ideal customer profile and helps focus account-based campaigns, prospecting, and outreach on relevant businesses.
How do I check the quality of a target account list?
Upload a file with one company domain per row to afterSpark TAL Grader. CSV, Excel, TXT, and Word (.docx) uploads are supported. Preview the domain checks, then build a full report for review and download in your Report Library. TAL Grader is a Premium tool, and building a full report uses credits.
What is a TAL Grader?
afterSpark TAL Grader analyzes the domains in a target account list and provides a report on the overall health and quality of the list. It highlights domain issues and email readiness so you can identify accounts that need attention before activation.
How do I validate company domains in a target account list?
Upload your company domains to TAL Grader to check website status, redirects, parked domains, invalid or malformed entries, and email readiness. Email readiness checks usable MX records at the domain level; it does not verify individual mailboxes or guarantee email delivery.
What problems can exist in a target account list?
A company list can include inactive websites, domains that redirect elsewhere, parked domains, invalid or malformed domain entries, and domains that are not email ready. These issues can make some accounts harder to reach or indicate records that need review.
Why should I validate a target account list before launching a campaign?
Validating your account list helps you find domain issues before committing campaign budget or sales effort. Reviewing questionable accounts before activation gives your team a chance to correct, replace, or remove entries that may not be suitable for outreach.
What is the afterSpark TAL Quality Score?
The afterSpark TAL Quality Score is the summary list-quality score shown in your TAL report, alongside an overall grade and a breakdown of domain checks and issues. Use it to assess the list as a whole, then review the report to identify accounts that need attention.