B2B Audience Builder FAQs
What is a B2B audience builder?
A B2B audience builder helps you define a target market using company attributes and find businesses that match. afterSpark Audience Builder uses geography, industry, and company size or annual revenue criteria to build targeted company lists.
How do I build a targeted company list?
Choose your geography and industry, then select company size or annual revenue ranges. Preview the matching audience before building your company list. Audience Builder is a Premium tool, and building an audience uses credits.
How can I find companies by industry?
Search the industry filter in afterSpark Audience Builder and select the relevant NAICS sectors or more specific NAICS categories. Combine your industry choices with geography and company size or revenue criteria to define your audience.
Can I filter companies by employee size or revenue?
Yes. Audience Builder offers employee-count ranges from 1–50 through 10,001+, and estimated annual revenue ranges from under $5 million through $1 billion+. The interface asks you to choose company size or annual revenue, alongside geography and industry.
Can I build a company list by location?
Yes. Select countries individually or by theater. When targeting the United States or Canada, you can also narrow your selection to US states or Canadian provinces. Add industry and company size or revenue criteria to complete your audience.
What is a target company list?
A target company list is a set of businesses selected because they match your target market or ideal customer profile. Criteria such as geography, industry, employee size, and revenue help define which companies belong on the list.
What can I do with a B2B company audience?
Use a company audience for account-based marketing, sales prospecting, market segmentation, company research, or campaign planning. It gives teams a focused set of businesses to work with rather than an unfiltered company list.